entertainment world, Don Jazzy and the Mavins
look set to 'port' from MTN to Nigerian-owned
telecommunications giant, Globacom.
The audacious move comes just months before the
contract of Nigeria's foremost producer is due for
renewal with MTN.
According to a source close to the negotiations, news of
Don Jazzy's availability came up just as Globacom was
preparing offers to add Mavin's rising musicians Di'Ja,
Reekado Banks and Korede Bello to their fold of brand
ambassadors.
The source added that not only is Glo eager to sign the
young ones all at once, they are determined to break
the bank by also offering a record-breaking deal to Don
Jazzy.
The Mavin Records CEO, who currently has just two
months to run on his MTN deal, recently broke the
internet with news of his signing with online retail
giant, Konga. He is considered an overlord of social
media influencers and played an active role in creating
awareness for the APC in the just concluded elections.
Although the other Mavin acts – Tiwa Savage, Dr. Sid,
D'Prince – all have individual deals with MTN, any
move to GLO by the head honcho would most likely
result in a mass exodus which would hit the South
African Telco hard.
The younger younger trio were signed to Mavin
Records a year ago and have already planted their feet
firmly in the Nigerian music industry, with hit solo
songs and hit collaborations.
Sierra-Leonean-Nigerian Hadiza Blell (Di'Ja) is the
sonorous voice behind the love song, Awww. Her music
career started off with relative acclaim in Canada
before she moved back to Nigeria in what has turned
out to be a most lucrative decision: joining Mavin
Records.
Korede Bello, consistently sets the hearts of his female
fans racing with songs like African Prince and Cold
Outside. He also has an endorsement deal with Woodin
under his belt.
Reekado Banks, hailed by many for not just his good
voice but his street cred, is best known for his song,
Chop Am. The recent graduate of the University of
Lagos is a favourite amongst young Nigerians.
All efforts to get a statement from Mavin Records PR
proved abortive as they declined to comment.
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